Here are five cheap(ish) things to make your place a little more comfortable, whether you’re working at the kitchen table or out of a decked-out suite, compiled by editors of the New York Times smarter living section and in collaboration with Wirecutter — a New York Times company that reviews products.Read More
Marketing ideas, tips and content for realtors to use on their websites to improve their business.
Rotating through different content themes will keep things interesting for your followers, and help you achieve different goals. For example, a post-secondary institution aiming to increase awareness and attract new students might use contests, alumni stories, and campus life as its main content themes.Read More
Entrepreneur has compiled a list of people they consider the 'top ten real estate influencers' and recommend following these professionals to gain some advice and inspiration.
With the introduction of several new programs, prospective home buyers with little money to put down now have more options to consider. But they will need to sort through the many rules and fine print to find the most cost-effective loan, and they may ultimately come to the realization that it actually pays to wait and save a bit more.Read More
Why should you create a business plan? The main reason is that creating an effective business plan will help you meet your goals as a realtor. And, a business plan might seem like a lot of work, but it's simply an outline for meeting your financial and marketing objectives.Read More
Make sure homebuyers are prepared to buy and will qualify for a home loan. If they're working with a loan officer, hopefully they know what's expected of them to maintain good credit. If not, and a prospective homebuyer comes to you for advice, send them these important steps from Forbes magazine that they should know so they can qualify for the best home loan.Read More
An HGTV article suggested that while some high-end open houses will go all out with catered spreads, what can be equally as welcoming are a few homemade appetizers and sweets arranged on an attractive table - and easier on your bottom line. Here are some of our favorite recipes from that list...Read More
Working from home has many advantages but if you're used to going into the office the adjustment can be challenging. Kenneth R. Rosen recently wrote an article for the New York Times about how he set some guidelines that allowed him to make the most of each working from home day, his advice is as follows...Read More
People want design inspiration for their homes so, if you could send them a link that instantly takes them to a page filled with great interior design ideas, why wouldn't you? Homebuyers will appreciate a realtor who understands style and can provide some easy how-to pins. That's why realtors should be on Pinterest and start pinning what they love about homes and why they love it. You can pin photos from homes you've worked on, magazines, websites, your friends house, or your dream house. Any design ideas you think clients would like to see can be posted to your Pinterest page with a few simple clicks.
If you're not already registered, take a few minutes to sign-up for a Pinterest account and start making pins people will appreciate.
Here's an easy way to make animations or collages using Google:
An animation is a group of photos put together to create a photo of a moving subject. A collage is a group of photos combined into one photo.
- On your computer, go to photos.google.com.
- Sign in to your Google Account.
- On the left, click Assistant.
- Select Animation or Collage.
- Choose the photos you want to include.
- At the top, click Create.
From there you can post the gif animation to your social media or website and attract more attention to your business!
Jeffry Wiren, principal broker with Re/Max Equity Group and past president of the Portland, Ore. Metropolitan Association of Realtors wants home sellers to know that a homes appearance and smell really do matter.
Sellers sometimes drag their feet on little details that make a big difference, Wiren says. He can't count the number of clients who asked, "Does it really matter if we have the carpets cleaned or take the family photos off the wall?"
"The answer is yes," Wiren says. "A buyer needs to walk in and have it look good, feel good and smell good."
Sellers should put themselves in the shoes of prospective buyers -- and try to see the house for the first time, he says.
The home should be kept showroom-ready. "It's a regular occurrence that I walk into a home with a buyer" and find "beds unmade and underwear on the floor," Wiren says. In spite of an appointment, "I don't see a home that's ready."
What the agent wishes you knew: A mess leaves an impression that's "hard for a buyer to overcome," Wiren says.
His checklist for a showing:
• Home: Clean. (And smelling good.)
• Temperature: Heated (or cooled) for comfort.
• Lights: Left on to welcome guests.
• Snacks or soft drinks: A nice touch.
The impression you want: "Warm, inviting and comfortable," Wiren says.
Information provided b Dana Dratch on ANC News.
We have a new Instagram account where we will be posting images that inspire us and adding any tips we think would be useful for those in the real estate business. Follow us today and see what those photos may be!
Every wonder what goes through a professional home stagers mind? Well, now you can watch Meridith Baer, a house staging expert, as she prepares a two-bedroom Los Angeles home for the real estate market.
Facebook Dynamic Ads are now available for people in the real estate business.
Dynamic ads allow realtors to re-target people who browse listings on their websites or apps with ads on Facebook and Instagram.
Dynamic ads also allow realtors to target their ads to people interested in a property based on neighborhood, price, size and more. This means realtors can reach home buyers that are likely to respond.
In an article published by Adweek earlier this summer in anticipation of Facebook Dynamic Ads for real estate, they explained the highlights and features of this roll out: Click here to read that article.
If you don't have photos with the right lighting, angle and editing, your property is likely to get overlooked. Homebuyers scroll through hundreds of photos of homes and will bypass places with the worst shots. Here's a quick visual as to why professional photographers with the proper equipment and editing skills make such a difference: why good photos matter.
And, if you want photography that will help you sell your home, we can help.
Forbes published some advice for people in the real estate business which is to become an expert in your niche, here's why:
When you're an expert, you'll command authority. You won't need to sell, you'll simply be attracting buyers to you. This clearly doesn't happen overnight nor does it happen easily, but it does happen over time.
Ensure that you share lots of useful content and that you set yourself up as an expert. Don't try to come off as someone who knows more than they do. Always be investigating and learning, then share those things with the world through the proper social media channels, blogging and e-newsletters, and eventually people will look to your advice and you'll attract more and more buyers and sellers this way.
If you need help setting up your marketing channels or materials, contact Marketing Just for Realtors.
If identifying your brand is proving difficult, then take a minute to watch this video from Entrepreneur. It offers three questions that can help you visualize your brand more clearly and grow your business.